One product, napkin to live, in thirty days: strategy, brand, build and launch, by one man and an AI. Properly. Not vibes. Shipped the way I shipped my own company.
I work in the gap between, and I go the whole way through it: strategy, brand, build, launch, without the idea getting taxed out in translation between four different people. The gap where good ideas used to die has collapsed. I live in what's left.
A voice AI that maps who a person actually is, and reflects it back without flattery.
Idea to live, solo, in six months: category, brand, an eleven-capability conversational engine, a sub-second voice stack, site, payments. Every engine change gated by a simulation harness before it reaches a user.
In closed beta, 67% of users came back unprompted, in a product with no notifications. One of them is a practising clinician.
No menu, no forty-page proposal. Two offers, two prices, both scoped in a single conversation. The AI leads the build now; the twenty-five years of creative direction underneath it is what makes the work land like it was made by a human who gives a fuck. Because it was.
One product, idea to live, in thirty days. The real thing, not a prototype you throw away: strategy, brand, a working product, a site, payments if it needs them. AI-native where it wants to be. Built the way Aligned was built, with the same gates.
Brand, store and paid, from one head. For DTC and wellness brands running creative, Shopify and Meta across three freelancers, or none. The trio I ran for SuperFeast for three years, on your calendar.
Three moves in thirty days. No forty-page deck, no six-month runway before you see anything real.
We zoom the frame all the way out and work out what's actually true about what you're building, and what's worth betting on.
I build the real thing, not a slide. Working, clickable, yours to test from day ten. Every change gated before you see it.
Live, in front of your market, and we let reality vote. Evidence you can act on before you commit to scaling.
Trusted with some of the biggest brands. Now building past them.
The full portfolio of work lives at creationtheory.co/Work.
Not only did Todd prove our instinct to entrust him with our brand to be well founded, but his bold new direction utterly transformed our position in market. Not to mention he was an absolute pleasure to have as part of our team culture.
Most founders carry the scar. The agency retainer, the quarter-long timeline, the dev team, the build that landed late and missed the point. One person with the whole stack collapses it.
Your brand isn't what YOU say it is.
It's what THEY say it is.
Three lines by email: what you're building, who it's for, when you need it. I reply in writing within a day with questions, a shape and a price. A call only once we both want one.