Strategy, story and code. One human and an AI. Twenty-five years of brand craft, pointed hard at the frontier of applied AI. I take ideas from philosophy to shipped product. Solo.
I work in the gap between. And now I go the whole way through it. Philosophy, strategy, shipped product, without the soul getting taxed out in translation. The gap where good ideas used to die? It collapsed. I live in what's left.
An AI-native product that maps who a person actually is.
A conversational engine built to reflect you back with precision.
Taken from idea to closed beta entirely solo: category, brand, conversational-AI design, product architecture, the raise.
The whole stack, one person.
Early users return unprompted, and benchmark it above solutions they've paid far more for.
The AI leads now. The 25 years of creative direction underneath it is what makes the work land like it was made by a human who gives a fuck. Because it was.
Vibe-coded, shipped, real. Conversational systems, agents, and AI-native products taken from concept to working thing. Fast, with taste.
Positioning, messaging architecture and story that cuts through the bullshit filter. I built one of the sharpest going.
Coke. Telstra. Virgin. SuperFeast. Two decades shipping brand, campaign, 3D, UX and design systems at the top end.
The diagnostic conversation. We zoom the frame all the way out, surface what's structurally true, and align brand, product and comms around it.
Three moves. No forty-page deck, no six-month runway before you see anything real.
We zoom the frame all the way out and work out what's actually true about what you're building, and what's worth betting on.
I build the real thing, not a slide. A working, vibe-coded prototype you can click, in front of users in weeks.
We put it in front of the market and let reality vote. Evidence you can act on, before you commit to scaling.
Trusted with some of the biggest brands. Now building past them.
He turned a napkin sketch into a working AI product before our next call. I didn't know the gap could close that fast.
One conversation and the positioning we'd chased for six months just clicked. We stopped guessing and started building.
It actually sounds like us. Nothing about it smells like it came out of a machine.
Most founders carry the scar. The agency retainer, the quarter-long timeline, the dev team, the build that landed late and missed the point. A vibe coder collapses it.
Your brand isn't what YOU say it is.
It's what THEY say it is.
Creative direction · brand · AI product · advisory. Freelance, contract or fractional.